‘Squid Game’ actress HoYeon Jung was announced Louis Vuitton’s newest Global House Ambassador for fashion, watches, and jewelry.
The South Korean model and actress is now the luxury brand’s next star. Jung welcomed the news on her Instagram with the caption, “New start with @louisvuitton @nicolasghesquiere.”
The South Korean actress is had the attention of everyone due to her phenomenal performance in Netflix’s spectacularly successful K-drama Squid Game. The series’ fans made her the most-followed Korean actress on Instagram with more than 16 million followers.
On Oct. 6, Louis Vuitton shared that the star, who plays Kang Sae-byeok in the series, will be the brand’s newest Global House Ambassador for fashion, watches, and jewelry.
— Louis Vuitton (@LouisVuitton) October 6, 2021
Jung has said her Instagram presence in particular inspired her to try acting in the first place. As she told W Korea, “In a way, Instagram is a space where I edit and show what I want to show.”
“But at some point, I thought, ‘Am I really this person?’ People like my shiny look, but to me, I’m a much different person than her…I relieved my loneliness with movies and books, and I had a strong desire to express what I felt through acting. So during the holiday season, I came to Korea and took acting classes,” she added.
After finishing acting courses, she received her first-ever script for what turned out to be her first role: Squid Game. Meantime, the actress is at the peak of success.