Spanish La Liga has recently published a promotional video on its social media platforms, highlighting the touristic advantages and the natural potential of Egypt’s White and Black Desert.
In this regard, LaLiga, in collaboration with its representatives in Egypt, has chosen the beautiful natural wonder of the south to shoot this promotional video that will be broadcasting around the world a few days before and during this clash between Real Madrid and FC Barcelona.
In Egypt’s western desert, LaLiga has travelled all the way to the “White and Black Desert” region and has installed El Clásico flags in the middle of the Farafra oases, on the outskirts of the Western desert national reserves, where the most popular Egypt’s Barbers tribe share breathtaking landscapes with ancient customs and traditions.
In order to create buzz for the much-awaited fixture which will be played for the second time behind closed doors, the 17 El Clásico flags were installed by La Liga at various iconic locations around the world including the Farafra oases.
According to a statement by LaLiga officials, the Spanish officials has explained “the purpose of this PR campaign is to promote the “clásico” and to give worldwide visibility to the different cities where La Liga has hoisted the flags of the two-star clubs.”
Lately, the Spanish League has launched a global communication campaign to position the “clásico” as the most awaited entertainment spectacle and promote it in the most exotic and spectacular places in the world.
It’s worth mentioning that the city of Farafra is one of 27 cities around the world that have been chosen to shoot this promotional video that will be broadcast on different sports channels around the world.
Watch LaLiga‘s promotional video below: