Snapchat will add music to the videos you record, making it the latest social app to take on TikTok by offering the ability to embed popular songs. The feature is launching with a robust and curated catalogue of music from Warner Music Group, Universal Music Publishing Group, Merlin.
Also, it could let Snapchat gain some of the energy and creativity users are currently bringing to TikTok, but it seems as though this isn’t being designed as a full-on TikTok competitor.
Snap explained that its signature app reaches 90% of all people in the United States between the ages of 13 and 24 more than Facebook, Instagram and Messenger combined.
The company added that Snapchat reaches more than 100 million people per month in the U.S. more than Twitter and TikTok combined. 
Later, ”Snapchat” is added a feature that connects its augmented reality camera interface to ”Amazon” for in-app shopping. Snapchat users will be able to take a photo of an object or scan a barcode and purchase it through ”Amazon”.
By pressing the screen while pointing the camera toward an object, such as name-brand sneakers or your friend’s fancy Bluetooth speakers, you’ll be redirected to an ”Amazon” pop-up. The pop up will show similar products available for purchase.
Months after launching face lenses designed for cats, ”Snapchat” has expanded the tool to include dogs. ”Snapchat rolled” out the cat specific version of the tool back in October, and even briefly changed its logo to a ‘ghost cat’ to mark the occasion.
Dog owners can now add fun filters to their pup’s snaps too. This means you can now use the pet friendly lenses which have a small blue paw print in the corner to overlay everything from over-sized glasses to a pizza pie on your dog’s face.
Once you open the filter up you’ll be prompted, ‘Try with a cat or dog”.
Last year, Snapchat rose more than 3.5 percent during Friday’s trading to continue its upward trend as the best technology company this year, gaining 198 percent.
Nomura Equity analyst Mark Kelley announced that increasing the number of new social media users could double the company’s expectations.
Kelley added that the number of users, who downloaded the application rose by 21 percent last month on an annual basis. The analyst predicted that the US company will add between 5.5-10 million users this quarter, more than double the company’s expectations.
Moreover, the number of active users per day increased by 13 million on a quarterly basis to a total of 203 million. By the end of today’s trading, Snapchat share price rose by 3.6 percent to record $ 16.46. Since the beginning of this year, the social media app. price has grown 198 percent.
The app. was released in 2011 after former students at Stanford University, including Evan Spiegel, Bobby Murphy, and Reggie Brown developed Snapchat Inc.
Snapchat is popular for erasing shared pictures, videos and messages after a short while from recipients.
Last January,the company’s shares fell 14 percent following the resignation of the company’s chief financial officer (CFO). A report in the Financial Times said a personal dispute with Chief Executive officer (CEO) Spiegel was behind the resignation.
