Snapchat app announced on Sunday launching Spotlight feature, like TikTok and Instagram Reels. The app will show users the top snaps that have been submitted for consideration by the app’s more than 249 million daily users. According to a Snap spokesman, the Spotlight feature will not include ads at launch, but the company expects to introduce ads to the product in the coming months.
Snapchat
Meanwhile, the new feature presents an opportunity for Snap to provide the entertaining content available to users. Previously, Snapchat users were limited to seeing snaps posted by their friends or posted by publishers in the app’s Discover feature.
According to CNBC, the users have to be 16 or older to earn a payout. The company will offer daily payouts through at least the end of 2020. This is similar to TikTok and Facebook’s Instagram Reels, both of which have started programs that pay creators to post photos and video clips on their products.
On other hand, the service will be available to users in the U.S., Canada, Australia, New Zealand, the U.K., Ireland, Norway, Sweden, Denmark, Germany and France.In addition, the users can find Spotlight by opening the Snapchat app and swiping to the far right tab or tapping on the play button icon at the bottom right corner of the screen.
Later, Snapchat will add music to the videos you record, making it the latest social app to take on TikTok by offering the ability to embed popular songs. The feature is launching with a robust and curated catalogue of music from Warner Music Group, Universal Music Publishing Group, Merlin.
Also, it could let Snapchat gain some of the energy and creativity users are currently bringing to TikTok, but it seems as though this isn’t being designed as a full-on TikTok competitor.
Snap explained that its signature app reaches 90% of all people in the United States between the ages of 13 and 24 more than Facebook, Instagram and Messenger combined.
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