Are digital shows the future of the fashion industry? It is certainly the direction for many designers amidst the coronavirus pandemic.
As the pandemic continues to cause chaos to the globe, fashion houses have turned to technology to showcase their fall/winter 2021-22 collections.
Many designers and brands have created the pandemic into an opportunity to display more artistic freedom, cleverly showcasing their collections via different media such as music videos, short films, and even 3D modeling.
Milan Men’s Fashion Week
A year after the last Coronavirus-free fashion shows in Milan, men’s fashion week begins on Friday, but without the traditional buzz from the audience, buyers, bloggers, celebrities, and media.
The fashion event is set to continue for four days, taking place with infections rising in Italy’s Lombardy region. Lombardy, whose capital is Milan, is one of five in Italy classified “orange” by the government, which means that stores and most schools are closed, while a curfew remains enforced at night.
Fashion houses such as Fendi, Etro, and Kway are opting for live shows to be broadcasted, while most other brands, including Ermenegildo Zegna, Tod’s, Prada, and Church’s, have opted for pre-records.
Meanwhile, “Dolce & Gabbana”, which was originally scheduled to host a traditional runway show on January 16, announced on Monday that it will pull out entirely.
For the moment, there is no digital presentation planned.
Paris Fashion Week
The Fédération de la Haute Couture et de la Mode will not allow guests for this season, as instructed by Paris Police.
In a statement on Monday, the federation noted that the houses can still organize “real” runway shows with models broadcast live, provided that their events take place behind closed doors.
London Fashion Week
The British Fashion Council announced Wednesday that London Fashion Week will go ahead this coming February, but without guests.
The BFC announced that the next ready-to-wear shows scheduled in the capital will be allowed to take place, but there will be no audience present, making it a digital-only event.