Netflix Raises Prices for Customers in US, Canada

Netflix said it is raising prices for its video streaming customers in the U.S. and Canada to help pay for new programming to compete in the crowded streaming TV market.

The Los Gatos, California, company revealed that prices are going up by $1 to $2, depending on the plan.

The “standard” plan is increasing by $1.50, to $15.50. while the Canadian version is going up by the same amount in local currency, to $16.50 Canadian dollars.

In the United States, Netflix’s most expensive plan is increasing by $2, to $20; its basic plan is up $1, to $10.

The plans vary based on variables such as the number of screens users can watch Netflix on at the same time and the number of phones or tablets that can have downloads.

Of Netflix’s 213.5 million subscribers, some 74 million are in the U.S. and Canada. The platform got an influx of global subscribers early in the pandemic, but is investing in video games as it looks beyond movies and TV for growth.

Netflix is still the dominant U.S. streaming service, but others, such as HBO Max and Disney+, have increased in popularity.