South Korean singer Jeno from K-pop boyband NCT Dream has been named Italian luxury fashion house Ferragamo's first-ever male global brand ambassador.
Ferragamo announced Monday the news on Instagram and added that the new partnership “seals the relationship between Ferragamo and Jeno, who have started building ties before this announcement”.
“We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo,” said the brand’s creative director Maximilian Davis in Ferragamo’s statement.
Meanwhile, Jeno added that he is very excited to create a synergy with the brand and is looking forward to disclosing future projects.
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Ferragamo has also since released a new spread of Jeno in a curated selection of Pre-Fall ’23 look on its official website.
Before the announcement, the singer had attended the brand’s F/W 2023 show in February at Milan Fashion Week.
Lee Je-no, known professionally as Jeno, is a rapper, singer, dancer, model, and television host. Jeno began his career as a child commercials model. He was discovered by SM Entertainment at the age of thirteen.
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