During his participation in the International Tourism Trade Fair in Madrid (FITUR), tourism expert Mohamed Osman, Chairman of the Cultural Tourism Marketing Committee in Luxor and Aswan, stated that Egyptian tourist destinations—specifically Luxor and Aswan—are witnessing an unprecedented surge in interest from Spanish travelers. He emphasized that cultural tourism is currently the "winning horse" of the Egyptian national economy.
Key highlights from his statement:
The Spanish Tourist: A "Partner in Development": Osman affirmed that Spanish visitors are among the most vital partners for tourism development in Luxor. Known for being "high-spenders" with a deep passion for Egyptian antiquities, this has prompted a strategic focus on boutique experiences, such as "Dahabiya" Nile cruises and long-duration river voyages.
Direct Charter Flights: Osman noted that the success of the current season is largely attributed to the increased frequency of direct charter flights connecting Spanish cities directly to Luxor. This initiative, which the Committee has advocated for years, significantly reduces travel time and facilitates access for history enthusiasts.
"New Luxor" and Integrated Tourism: The Chairman explained that after the grand reopening of the Avenue of Sphinxes and extensive infrastructure upgrades, Luxor now offers an integrated tourism product that blends ancient heritage with modern luxury. He pointed out that occupancy rates during the first quarter of 2026 reflect the deep confidence European markets have in the safety and stability of Egyptian destinations.
A Call for Investment: Osman concluded his statement by inviting Spanish and international tourism companies to increase investments in Luxor’s hospitality and service sectors. This expansion is essential to meet the growing demand, which is expected to peak with the upcoming full inauguration of major mega-archaeological projects.
Fact Sheet (Industry Insights):
Target: Increasing the share of Spanish tourists by 20% during the upcoming season.
Core Message:
Luxor is not just about monuments; it is a holistic lifestyle experience and a year-round destination of warm sunshine.
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