iPhone Loyalty Hits Lowest Rate Since 2011,Report

A fresh study, which was conducted by BankMyCell.com, claimed that iPhone loyalty have dropped to lowest rate since 2011, falling to 73 percent.

BankMyCell, which lets you sell your used phone and upgrade to a new one, has been tracking 38,000 inpiduals trading on their smart phones, concentrating on Apple brand loyalty. iPhone retention was down 15.2 compared to March 2018 data, according to that data.

The study indicates that 26% of inpiduals trading on their iPhone X moved to another brand, while only 7.7% of Samsung users switched to an iPhone.

About 92.3 percent of people who traded in an android phone stayed in the android ecosystem. In total, 18 percent of people who traded-in any model iPhone switched to a Samsung phone, the data suggests.

While this data corroborates smartphone market reports that suggest a global decline in shipments for all brands and exclusively Apple as well, other reports have also stated that the scale of decline is not as bad as many have projected.

Earlier this year, Consumer Intelligence Research Partners (CIRP) data suggested an increase in loyalty of iOS users, citing market statistics to state that it reached a new high of 91 percent last year. This would be in contrast to the decline in iPhone loyalty, which has so far contributed an overwhelming majority to iOS usage across the world.

While iPhone shipments are projected to decline further through the year, it remains to be seen whether user loyalty also takes a hit even after Apple launches its new iPhones later this year.

The Cupertino giant is expected to continue with three iPhone launches in 2019 as well, and emphasis and price cuts on minimal market share areas such as India is further expected to help Apple consolidate its market position.