Instagram launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand, enabling users to discover businesses and locations of interest on the in-app map.
Users can also find info on each listed business, as well as post public posts tagged with that location. Using the new option, users are being prompted to tap on the map icon at the top right of the Discover tab.
It connects through to the new Map Search experience, which highlights cafes and restaurants primarily, but also shops, entertainment venues, and more.
When you click on one of the new site tags, it expands and shows more information about that place, companies, including opening hours, address, and price information, as well as contact by profile IG their own.
Pricing information is supposed to be added in business profiles across Instagram, providing an option for brands to choose their price list on the screen, which could be, for restaurants, an estimated average price for each meal and the ticket price for entertainment venues.
This add-on provides a more direct connection between Instagram and businesses, an element that the platform is increasingly seeking to emphasize through tools such as stores and new promotion options.