Living in this age and time, It can be difficult to comprehend that there was a time when toys were considered to be luxury items. In fact, before the 20th century, children had very few toy options available. The children from these early generations spent much of their time helping with simple household or outdoor chores. Kids’ way of enjoying themselves had little to do with moving toy figures with their hands or pretending that these figure were alive.
In those early times before there really ever was a legitimate children’s toy market; parents were forced to create their own objects for children to play with. Thus, some ancient cultures even resorted to using the remnants of animal dead bodies to create balls, and many other entertaining objects like dice fashioned out of knuckle bones. As each century ran its course, toys continued to advance, and the evolution of children’s toys has progressed to a level that those previous generations could only have dreamt of.
Our Egyptian kids generation enjoyed the peak of fictional toy creations especially the generation born in the early 1990’s, who enjoyed Disney at their peaks with movies like The Lion King, My Little Mermaid, Bugs life an so much more. This generation reached the peak of visualization simply because their outside surroundings helped forge their everyday life actions. This generation was raised on the basic principles and Morals told in these shows, which can be very evident on how this generation grew up and are currently starting to impact the society with their beliefs.
Perhaps the greatest Cartoon channel on this generation was Spacetoon, which helped forge a bridge between shows and realities. Spacetoon at the time was directed by marketing geniuses. Spacetoon would air dubbed shows from different cultures especially memorable Japanese animes like ” Sabek wa La7ek”, “Beyblade”, “Digimon” and Dragon Ball z. Spacetoon would then provide the Toy marketing necessary about these shows to provide a path for children to buy cartoon characters from their favorite shows as playable figures in order to create their own stories and scenarios.
So the question still remains did the decline of cartoon channels and the improvements of technology deem toys useless ? , the answer is simply “Yes”.
Technological advancements such as the playstation, Iphone and Ipad in addition to the decline of quality children’s shows ultimately lead to the demise of Toys stores word wide, I’m not saying children don’t buy toys anymore, but buying them is certainly declining.
Technology has provided simpler and more effective ways for children to play, without needing playing partners, in addition instead of old broadcast channels providing playable figures, the current generation can now control these characters through virtual reality like playing as Batman in new playstation games and fighting bad guys and villains instead of buying expensive Toys and sets, in addition to seeking training partners to bring your story to life.
Yes the toy industry will forever move on, but in different shape and form than our generation. Toys and status in our day and age are now seen as items sought by collectors, rather than children playing toys and as technology continues to grow it provides more alternatives and innovations of this generation’s children like playing online against other people, better graphics, more games and more advanced playing platforms.