EU Launches Investigation into Apple’s App Store

The European Commission has launched an investigation into Apple’s App Store over allegations of anti-competitive practices, citing violations of the Digital Markets Act (DMA).

The Commission’s preliminary findings suggest that Apple has breached the DMA by charging fees to alternative app stores and developers for each iPhone software installation.

Additionally, the investigation will scrutinize the complexities Apple device users face when opting for alternative app providers.

The inquiry marks the first formal accusation under the DMA, which targets powerful digital "gatekeepers" who might exploit their intermediary positions between businesses and consumers.

Should the Commission’s final decision, due by March 2025, confirm Apple’s non-compliance, the tech giant could face fines up to 10% of its global revenue, potentially amounting to billions of euros.

Apple has responded to the allegations, stating it has made several changes to comply with the DMA based on feedback from developers and the European Commission.

The company expressed confidence that its current practices are in line with the law.

This investigation adds to the ongoing scrutiny of major tech firms, including Apple, Google, and Meta, as the EU enforces stricter regulations to ensure fair competition in the digital market.