American billionaire and social media platform owner Elon Musk is set to meet with Israeli Prime Minister Benjamin Netanyahu and President Isaac Herzog in Israel on Monday, Israeli Channel 12 reported.
This visit comes amid accusations from human rights groups that Musk's platform is amplifying anti-Semitic hate speech.
A source in Israel confirmed Musk's visit to Reuters. Musk, who also heads Tesla and SpaceX, will be in Israel while a four-day ceasefire is in effect between Hamas and Israel in Gaza.
Netanyahu's previous meeting with Musk on September 18 in California focused on balancing free speech protection with combating hate speech.
This was following weeks of controversy over anti-Semitic content on the platform.
Musk reaffirmed his stance against anti-Semitism and promoting hatred and conflict, echoing his earlier statements that his platform will not endorse hate speech.
Major American companies have temporarily halted their advertisements on his social media site in response.
Musk has stated that while his platform should be a place for diverse viewpoints, the company will limit posts that may violate its policies, describing this approach as "freedom of speech, not freedom of reach."