Egypt’s Ministry of Tourism and Antiquities participated in the Russia International Travel and Tourism (OTDYKH Leisure 2021) Exhibition in Moscow, from 7 to 9 September.
The Russian exhibition which is cited as one of the largest international tourism and professional events in Russia hosts 6 exhibitors and tourism stakeholders from Egyptian resorts, hotels, alongside the EgyptAir firm.
“Russia has been one of the most important tourist export markets for us," Mr. Ahmed Youssef, CEO of Egyptian Tourism Promotion Board (ETPB) said, adding that it is a significant market to export tourists to Egypt since the travel resumed in August 2021.
He also indicated that Egypt's participation in such massive international tourism events has a significant impact in promoting the Egyptian tourist destination, especially after a six-year hiatus of direct flights from Russia to the Egyptian Red Sea resorts.
"In a step intended to revive Egypt's tourism sector, we have held a number of events, conferences, seminars, sessions, and workshops with attendance and virtually; discussions focused this year on the latest proposals and mechanisms adopted for the development of the tourism sector in light of "The Year of the Egyptian-Russian Humanitarian Exchange (2021-2022)."
In the same context, Youssef said that the Egyptian Tourism Commission carries out its activities by organizing seminars and workshops on the subject matter in the presence of the President of the National Tourism Organization of Russian, tour organizers, representatives of tourism federations in the Russian market, and representatives of government agencies in the tourism and aviation sector from other countries.
"As a member of this year's exhibition, Egypt participated in the preparation of several activities and cultural seminars," he said.
He added that a number of introductory programs were organized for Russian journalists, media professionals, influencers, and bloggers who intended to visit Sharm El-Sheikh and Hurghada.
Youssef mentioned that this year the ministry participated with a 150-square-meter pavilion designed in the style of ancient Egyptian temples.
It featured large screens to display advertising materials and promotion flyers of various Egyptian tourist destinations. The Egyptian pavilion has witnessed a remarkable turnout, according to the ETPB.
"Other sessions include holding several meetings for the joint Russian-Egyptian commission on tourism, economics, and a number of activities in the fields of culture, arts, literature, education, youth, sports, and media," the CEO of ETPB revealed.
Meanwhile, the director of ETPB Ismail Amer expressed deep happiness over the return of Russian tourism to Egypt’s resorts.
"From my point of view, this exhibition enshrines both country’s willingness to maintain tourism cooperation between them."
The ETPB's representatives also revealed that visitors to the exhibition were fascinated by the design of the Egyptian pavilion, especially since the Russian tourist's passion for Egyptian antiquities and cultural tourism is particularly well known.
It's worth mentioning that the OTDYKH hosts 780 exhibitors and tourism stakeholders from 50 countries around the world and nearly 65,000 visitors.
Contributed by Ahmed Emam
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