Investment and Foreign Trade Minister Mohamed Farid Saleh held high-level talks with executives from Samsung Electronics and LG Electronics to discuss expansion plans and increasing the local component share in their products.
The meetings come as part of Egypt’s broader strategy to attract foreign direct investment and deepen domestic manufacturing capabilities, particularly in high-value sectors such as electronics.
During the discussions, the minister emphasized the government’s commitment to completing missing links in local production chains, with the goal of reducing reliance on imports. He noted that Egypt is actively working to attract global manufacturers, especially those specializing in critical and technologically advanced components.
“We are adopting an ‘open-door’ policy toward serious business initiatives that aim to inject new investments into the Egyptian market,” Saleh said, highlighting efforts to eliminate bureaucratic and technical barriers facing investors.
A key focus of the meeting with Samsung officials was increasing local content in television and display manufacturing. Talks addressed the potential localization of the Open Cell Screen, a core component that determines display quality and is currently imported. The minister stressed the importance of attracting specialized global firms to manufacture such components in the Egyptian economic zones.
Officials also reviewed investment incentives outlined in Egypt’s investment law and explored how Samsung could maximize these benefits to support its expansion plans.
In parallel, discussions with LG executives centered on the company’s future investment vision in Egypt, including opportunities to scale up production capacity and broaden its network of local suppliers. Both sides also addressed operational challenges that could impact expansion, with the minister pledging to evaluate proposals aimed at improving the business environment.
Saleh underscored that the localization of electronics manufacturing remains a strategic priority for Egypt, citing the country’s competitive advantages, including modern infrastructure, legislative reforms, flexible investment incentives, and a skilled labor force trained to international standards.
He added that the government is focused on building an integrated industrial ecosystem by attracting feeder industries that support large-scale manufacturers, an approach designed to enhance the global competitiveness of products bearing the “Made in Egypt” label.
The minister concluded by directing ministry teams to closely monitor the outcomes of these meetings, ensuring that discussions translate into tangible projects that drive industrial growth, boost exports, and deliver measurable economic returns.
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