CIBF Discusses Role of Media in Fostering Community Awareness

The Muslim Council of Elders' stand at the Cairo International Book Fair hosted its eighth cultural seminar titled "Media and Fostering Community Awareness". 

The event featured Prof. Dr. Reda Abdel Wajid Amin, Dean of the Faculty of Media at Al-Azhar University; Dr. Adel Fahmy, Professor of Broadcasting and Television at Cairo University's Faculty of Media; and Dr. Samir Boudinar, Director of the Al Hokama Center for Peace Research; and was moderated by media personality Dr. Saad Al-Mat’ani.

Dr. Adel Fahmy opened the seminar by discussing the role of digital media, also known as new media or citizen media, representing the latest evolution in communication sciences. He highlighted that this media shift places the focus squarely on the audience and the citizen. He warned that without a profound vision and professional handling, the identities of societies could face threats and fragmentation. He emphasized the critical need to cultivate a religious conscience, which he described as the ‘last stronghold’ in defending humanity.

The Professor of Media at Cairo University emphasized the importance of developing media awareness and strengthening our identities through the triad of faith, heritage, and language. He called on key actors to secure a stake in digital media to preserve nations, cultures, identities, and ethical values. He warned of the risks associated with some digital generations becoming detached from their past and present. Simultaneously, he praised the role of religious institutions like Al-Azhar Al-Sharif and the Muslim Council of Elders in enhancing awareness and promoting ethical values through various communication means.

Dr. Reda Abdel Wajid Amin stressed the vital importance of purpose and message in both traditional and new media, underscoring the responsibility linked to verbal and visual content because of their significant impact on individuals and societies. He pointed out that this is crucial for maintaining intellectual and social security.

The Dean of the Faculty of Media at Al-Azhar University also warned about the dominance of digital media over children and young people, which could lead to the erosion of the ethical values system. He pointed out that solutions lie in education based on awareness and dialogue. Simultaneously, he advocated for an increase in substantive content over trivial content. He also called for the inclusion of a media education course in curricula to enable the public to verify information.

In this context, Dr. Samir Boudinar highlighted the importance of protecting new generations in an era where visual content dominates all forms of communication. This protection can be achieved by developing internal defenses that shield them from risks, encompassing three types of immunity: spiritual and faith-based, intellectual, and behavioral. He called for an increase in positive content to counterbalance the negative.