Bottega Veneta Announces BTS' RM as Brand Ambassador

Matthieu Blazy, Creative director of Bottega Veneta, welcomed BTS' Kim Namjoon, known as RM, as a new brand ambassador.

“Andiamo! Welcome to the family,” Blazy wrote on Instagram.

Earlier this week, fellow BTS member Jungkook was named the new global ambassador of Calvin Klein.

Italian fashion house Valentino also appointed Suga as its latest brand ambassador.

Jimin and V act as the global ambassador of Dior and Celine, respectively.

French luxury fashion house Louis Vuitton assigned J-Hope as its global ambassador.

Reports claimed that BTS' military service likely affected the South Korean economy by nearly $3.9 billion in economic value annually.

Jin, the oldest member of BTS, began his mandatory military service in December 2022, and he will be followed by the remaining six members later.

Meanwhile, the rest of the band members are slated to join the service and likely return only after 2025.

In 2018, the Hyundai Research Institute (HRI) reported that the K-pop phenomenon generates an estimated amount of $3.54 billion in annual economic value nationwide, in addition to $1.26 billion as added value per year.

Based on Statista’s analysis of the 2018 company revenues report, BTS’ contribution to South Korea’s GDP is almost comparable with Korean Air.

According to financial reports, the overall economic effect of BTS on South Korea equaled $4.9 billion as of 2019.