Zendaya, Tommy Hilfiger Rocks NYFW with "TommyNow" Collection

American designer Tommy Hilfiger and actress-singer Zendaya unveiled Sunday his latest ready-to-wear looks at the Apollo Theater in Harlem.

The 70s-inspired show – dubbed "TommyNow" – launched the autumn 2019 collection "TommyxZendaya".

This is Hilfiger’s second collaboration with the 23-year-old American singer, according to Reuters.

“The collection’s bold tailored pieces are infused with a modern twist that celebrates the strength that comes from fearlessly being your true self,” Hilfiger said in a statement.

It is considered as one of the most anticipated events in the New York Fashion Week (NYFW) runway this season.

Their last collaboration in March served up bold fashion statements at the Comédie des Champs-Élysées in Paris.

The runway was rocked by a perse cast of models including Grace Bol, Halima, and Winnie Harlow.

The front row was lined with celebrities including models Gigi and Bella Hadid and the design world’s elite.

The Hilfiger brand, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing company, manufacturing apparel, footwear, accessories, fragrances, and home furnishings.

The Hilfiger brand, owned by fashion giant PVH Corp (PVH.N), is one of the best-known names in the U.S. apparel business, with over 1,600 retail outlets in the Americas, Europe, and Asia.

The company was founded in 1985, and today is sold in department stores and over 1400 free-standing retail stores in 90 countries.

Tommy Hilfiger delivers its products worldwide under the Tommy Hilfiger and Hilfiger Denim brands, and also has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kid’s sportswear, denim, accessories, and footwear.

It is also licensed for a range of products such as fragrances, eyewear, watches, and home furnishings.

American actress-singer Zendaya was ranked one of the best dressed women by fashion website Net-a-Porter in September 2018.

The following month, Hilfiger signed the actress to be the brand's new global women's ambassador, which would have her appearing in the mainline campaigns and designing "Tommy x Zendaya" capsule collections.