YouTube is adding new ways for creators to make money with Shorts and shopping, The Verge reported on Thursday.
Reports noted that the platform is expanding ways creators can monetize their content, interact with viewers, and generate new ideas for their channels.
Meanwhile, the new features are being teased in a lengthy blog post by YouTube’s chief product officer, Neal Mohan. They will roll out throughout the year.
YouTube Shorts is getting a trove of new features and tools this year. For the creator, the company revealed its plans to roll out new video effects, editing capabilities, and the ability to reply to comments by creating a Short — much like creators do on TikTok.
In addition, the platform plans to introduce new ways for creators to monetize Shorts, by expanding avenues for branded content, bringing Super Chat to Shorts, and eventually, enabling the ability to shop from a Short.
The company said shopping is going to be widely expanded across the app more generally. Beyond shoppable videos and Live Shopping, it’s also exploring other ways to incorporate shopping into the YouTube experience.