Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Twitter to Host Its 1st Shopping Livestream on Nov. 28

Mon 22 Nov 2021 | 11:30 PM
Omnia Ahmed

Twitter is hosting its first shopping livestream on November 28th at 7 PM ET, the company announced on Monday.

The “Cyber Deals Sunday” stream will be a collaboration with Walmart and is set to take place during the post-Thanksgiving weekend, which is traditionally associated with big sales promotions.

Twitter describes the livestream, which will be hosted by Jason Derulo, as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”

The platform joins a growing trend towards shopping-focused livestreams on social media, providing a modern QVC-style shopping experience with influencers and integrated shopping links.

In this month, Meta’s Facebook has announced a test of a “Live Shopping for creators” feature, Pinterest debuted a live shopping series called “Pinterest TV,” and YouTube expanded its livestream shopping feature with a week-long shopping event called “YouTube Holiday Stream and Shop.”