TV BRICS announces new partnership with Sada El-Balad

TV BRICS has recently announced a new partnership with Sada El-Balad.

Sada El-Balad, which has a group of senior Egyptian media figures, is one of the leading private media groups in Egypt.

The agreement was signed by Youssry Fahim Ghattas, Chairman of the Board of Directors of Cleopatra Media, and Ivan Polyakov, Chairman of TV BRICS International Media Network.

The agreement aims to deepen media exchange and strengthen Egypt's position in the international media space and to widely inform the population of the country and the Middle East about the development of BRICS.

Commenting on the agreement, Elham Aboul Fateh, General manager of Sada El-Balad channels and websites said:"We believe this agreement is an important step that will enable close and fruitful cooperation between our organisations."

She added:" We are confident that our collaboration will contribute to enriching the regional media landscape and disseminating content that emphasises the cultural and intellectual diversity of the BRICS countries."

" We aim to provide news and analyses that reflect Egypt's culture and achievements. This partnership will enable us to share expertise and knowledge, and produce high quality content that will serve the interests of our peoples and strengthen cooperation between our countries," said Aboul Fateh.