Tourism as a bridge for cooperation between Uzbekistan and the EU

In recent years, tourism has become one of the priority areas in Uzbekistan’s foreign economic strategy. As part of this policy, the country is actively strengthening its partnership with the European Union, turning the tourism sector into a powerful driver of economic growth, cultural exchange, and enhanced international reputation.

Collaboration with the EU encompasses a broad spectrum of initiatives — from joint infrastructure and digital projects to promoting tourism on the global stage. A significant milestone was the first “Central Asia – European Union” summit held in April 2025 in Samarkand. A declaration on strategic partnership was adopted at the summit, highlighting the importance of tourism development.

President of the Republic of Uzbekistan, Shavkat Mirziyoyev, put forward the “One Tour – The Whole Region” initiative, aimed at unifying Central Asian tourist routes in line with EU standards. The goal is to simplify visa procedures, promote cultural exchange, and make travel across the region more accessible and appealing to European tourists.

Cultural cooperation has become a key element of this partnership. One of the most notable events was the large-scale production of the ballet Lazgi, which symbolized the cultural dialogue between Uzbekistan and the countries of Europe. Uzbekistan is also participating in international programs such as Horizon Europe, which contribute to the development of scientific and educational potential, directly impacting the quality of tourism services.

The economic benefits are already noticeable. In 2025, Uzbekistan expects to welcome over 11 million foreign tourists, with industry revenues projected to reach $4 billion. To achieve these goals, the country is actively modernizing its infrastructure and implementing digital solutions in the tourism sector. For example, the CAREN program established high-speed connectivity between universities in Central Asia and Europe, promoting the exchange of knowledge and innovation in the field of tourism.

Special attention is given to promoting Uzbekistan’s tourism image on international platforms. Leading media outlets such as Euronews, BBC, CNN, and National Geographic present the country as a promising destination, which contributes to the growth of tourist inflow from Europe.

A significant contribution to the promotion was made by the roadshows organized in European capitals—Berlin, Paris, Madrid, Rome, Zagreb, and Warsaw. These events not only showcased Uzbekistan’s cultural heritage but also served as a platform for establishing business connections with tour operators and investors.

Moreover, sustainable tourism development is a key focus: projects aimed at preserving natural and cultural heritage are being implemented, environmental standards are being introduced in tourist areas, and green infrastructure is being developed.

The partnership between Uzbekistan and the European Union in tourism is more than just an exchange of experience—it is a strategic alliance that brings real economic, cultural, and social benefits. This collaboration creates new opportunities for the region, strengthens bonds between peoples, and makes Central Asia more open and appealing to the world.