Korean culture is spreading across the entire world. Whether the K-drama, K-food K-pop, and K-beauty, these cultural pillars are softly attracting a huge number of fans worldwide.
Although the K-beauty enjoys a prestigious status and a high market share in the Chinese and the Southeast Asian beauty care market, yet the African and Middle Eastern consumers are not used to Korean cosmetics.
Recognition of the Korean makeup products and trends are still not highly recognized in the area, probably because people are more familiar with the European leading brands.
K-Beauty Event Takes Place in Cairo
Thus, in the presence of the 2017 Miss Universe Korea Sewhee Cho and the Ambassador of Korea to Egypt Yoon Yeocheol, several Korean cosmetics companies celebrated the K-Beauty event in Cairo.
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2017 Miss Universe Korea Sewhee Cho Celebrates the K-Beauty Event[/caption]
The companies included Korea Trade-Investment Promotion Agency (KOTRA), AMI COSMETIC Co., Noksibcho Cosmetic Co., BNK Co., Huway Inc, OS BIO Co., Shiny Skin Lab, THE MOON, Fox corporation Co., MONGDIES, and Nami Trading.
Attendees enjoyed their time
During the event, attendees had the chance to listen to Miss Korea's Korean cosmetics and skincare tips and tricks. They also saw live on stage her make-up demonstration.
On the other hand, women enjoyed private makeup sessions with professional Korean makeup artists.
About Sewhee Cho
Giving a brief about the event's heroine, Cho was 2014 Miss Gyeonggi and Miss Korea 1st runner-up. In 2015, she was the Representative of Miss Korea (Winner) in Miss Asia Competition.
Cho's most prestigious achievement was obtaining the 2017 Miss Universe Korea's title.
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