American consumers are increasingly turning to fake jewelry, toy cars, and other inexpensive or secondhand gifts during the holiday season, risking disappointing family and friends in an effort to stay within budget amid inflation and ongoing financial pressures.
According to The Wall Street Journal, this shift boosted sales at secondhand retailers that typically experience slower business during the holidays.
Many of these retailers have taken steps to challenge the negative stigma traditionally associated with used goods.
An eBay survey of around 1800 US shoppers found that 82% said they were more likely to buy secondhand gifts this year compared to last year, reflecting a growing acceptance of pre-owned items as holiday presents.
Similarly, nearly half of the 8200 consumers surveyed by the National Retail Federation said they might purchase secondhand goods to save money during the holiday season.
Cassie Bosquet, manager of a store in Troy, New York, told the WSJ many shoppers frequently mention tariffs while browsing.
Bosquet noted that customers are buying everything from tableware and serving dishes to bottle openers, wine accessories, and pitchers from her upstate New York store.
For years, most American consumers avoided giving secondhand gifts, with friends and family often viewing used items as an insult.
However, thrift shopping is now gaining popularity, even among those who enjoy the thrill of finding unique items and who want to reduce waste and protect the environment.
Many shoppers point out that items sold new for $40 can often be found secondhand for as little as $5, making secondhand gifts an increasingly attractive option during a financially challenging holiday season.
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