Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Samsung Unveils Foldable Smartphone

Mon 30 Nov 2020 | 09:23 AM
Ahmed Yasser

Samsung revealed on Sunday a pair of foldable phones with the Galaxy Z Flip, flipphone and the even higher-end Galaxy Z Fold 2 that opens up to reveal a large interior display.

A sequel to the Galaxy Z Flip is likely the next Samsung foldable to hit the market, and we could see it appear alongside the Galaxy S21 flagship phones rumored for early 2021. Rumors about the Galaxy Z Fold 3 are also picking up. Also,the company earlier introduced Galaxy Z Fold2 that sports a 6.2-inch cover screen and a 7.6-inch main screen when unfolded. Galaxy Z Fold2 is Samsung's third foldable smartphone after Galaxy Fold and Galaxy Z Flip.

Noteworthy, Samsung company gained 22 % of market share in global smartphone sale in August, after achieving its highest global share of 21% in April, according to Tech reportes issued on October.

On the other hand, Samsung suffered a steep drop-off in shipments as a result of the coronavirus (COVID-19) pandemic. The company shipped 75.5 million units in the 2nd quarter of 2019,thent fell to 54.2 million units by the 2nd quarter of 2020.

Samsung announced on October, that its brand is ranked 5th most-valuable global brand this year. The brand is valued at $62.3 billion, according to Interbrand’s latest top 100 best global brands list. Also, the firm is the 1st South Korean to achieve the feat, after initial evaluation of its brand value began in 2000.

Moreover, the firm reported that its quick response to the COVID-19 pandemic with global activities for corporate social responsibility, companywide programs for sustainable development, continuous launching of innovative products and consistent investment into advanced technologies led to the growth of its brand value.

Samsung’s Mobile Communications business bossted its leadership in the 5G smartphone market and resonated with Generation Z with the Galaxy A series, and marketing activities such as; the “Awesome” campaign.