Samsung plans to double the number of its mobile devices equipped with artificial intelligence features under its Galaxy AI suite, aiming to reach 800 million AI-enabled smartphones and tablets by 2026, according to company executives.
TM Roh, co-CEO of Samsung Electronics, said the South Korean technology giant intends to rapidly expand the rollout of Galaxy AI, which is largely powered by Google’s Gemini processor. Speaking to Reuters in his first interview since taking up the role in November, Roh said Samsung’s strategy is to integrate AI “into all products, all tasks and all services as quickly as possible”.
By the end of last year, Samsung had already deployed Gemini-backed AI features across around 400 million mobile devices, including smartphones and tablets. The company now plans to double that figure within two years, underlining its ambition to make AI a core component of its mobile ecosystem.
As the world’s largest supporter of the Android platform, Samsung’s expansion is expected to provide a significant boost to Google, which is competing with rivals such as OpenAI to attract users to its AI models.
Samsung is also seeking to strengthen its position in the global smartphone market against Apple, while pushing back against growing competition from Chinese manufacturers. Beyond smartphones, the company is extending its AI strategy across televisions and home appliances, as it looks to reinforce its leadership in the broader consumer electronics sector.
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