"Cuties" film on Netflix sparked outrage on social media amid claims that its stars, primarily young girls, were portrayed in a sexualized manner, according to The Guardian.
Millions around the world took part in a campaign to cancel Netflix subscriptions, associating the company of promoting pedophilia through the +18 film Cuties.
Cuties film
According Netflix statement, Cuties is a social commentary against the sexualization of young children. It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up and we’d encourage anyone who cares about these important issues to watch the movie.
Also, not everyone is upset with the film, with New Yorker writer Richard Brody writing that the inaccurate marketing of the film is to be blamed, not its content.
On other hand, under the Netflix umbrella, the film would be translated into over 40 languages and stream in 190 different territories that Netflix operates in, excluding France where it had domestic distribution.
Noteworthy, Netflix stock prices have exceeded the value of US oil giant Exxon Mobil as the Coronavirus pandemic brought the steaming business to a record high.
Netflix shares rose to nearly $444.77 per share, bringing its market value to nearly $188.57 billion. The online streaming company has gained about 36% from the beginning of the year at a time when the S&P 500 lost 13%.
Meantime, Netflix’s business model is based on subscriber growth, not on traffic, which skyrocketed, adding 16 million subscribers to the service. However, traffic can only beneficial if the company is involved in paid ads like that of YouTube.
More traffic doesn’t translate into more money. The company charges a flat monthly price of $9 – $16 in the U.S., regardless of how many hours a user spends on the platform. The traffic spike would have been profitable if it had an advertising-based model, but it doesn’t.
The cancellation of all sporting events and the closure of restaurants around the world has increased the demand for online broadcast services, yet, Netflix niche in the online broadcast market can be lost easily to new competitors such as Amazon, Apple+ and Disney+, cutting out its marketshare.
Also, it has gained most of its market share after it managed to beat blockbuster video rental prices and as internet spread throughout the world. It simply had deep pockets, and Blockbuster Video was a dinosaur company that quickly went bankrupt.
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