Meta's Threads App Web Version to Launch Next Week

Mark Zuckerberg-owned Meta plans to launch a web version of its microblogging app Threads early next week, the Wall Street Journal reported on Sunday, citing people familiar with the matter.

Earlier this month, Zuckerberg had posted on Threads that new features would be available on the microblogging platform “coming in the next few weeks.” 

“The community here is on the trajectory I expect to build a vibrant long term app,” he wrote.

Instagram head Adam Mosseri posted last week that Meta had been testing “an early version internally for a week or two,” but that it needs some work before wide release.

Threads, a rival to Elon Musk-owned X, was launched on July 6 as a standalone app that supports posting 500-character text updates, photos, and videos. However, users can also log in to the app using their Instagram credentials and follow the same accounts. This shall make it an easy addition to existing habits for Instagram's more than two billion monthly active users.

The new platform can be accessed from its desktop site at Threads.net or by downloading the app for iOS and Android.  

Threads has already reached the 100 million user mark in a month and a half since its launch, but it’s been missing several crucial features that are being added gradually. For instance, the Instagram–based text sharing app recently added a follow feed, as well as the ability to verify a link with your Mastodon profile.