Nine & Beyond Brand to Display Real Mums in Its Photo Shoot

Nine & Beyond, Middle East’s First Brand to Use Real Mums for Its Photo Shoot

When you begin your pregnancy and motherhood journey, you will not only need clothes that fit, but you will also need clothes that adapt and match with your changing body to make you feel great, beautiful, and like your normal self.

Traditionally, pregnant women and mothers were thought of as unfashionable, and undeserving to look great, which is why we wanted to create a Nine & Beyond community for women who felt like they did not fit into these stereotypes.

Nine & Beyond have created a brand that gives women a wide range of trendy and smart fashion options for before, during, and after the pregnancy.

We encourage women who are in different stages of motherhood with different body shapes to feature in our designs, so you would know what suits you and what you need.

In our latest photo shoot, we featured Sherin Atef, a 9-month pregnant entrepreneur and her daughter Hadya, a pediatrician and mother Sara Tayssir and her son Solly, and a recently married young woman called Rahma Arafah.

These inspiring ladies show us how Nine & Beyond's designs would look great on any woman at any stage of her life journey!

Nine & Beyond is the first wear brand for women that use real mum and pregnant women for its photo shoots, in the Middle East.