Today, Sunday, in Moscow, Russia, the first restaurant belonging to McDonald’s chain opened after leaving its US administration, under the new brand “Vkosno e Tochka”.
During the opening ceremony of the new restaurant, Oleg Baruyev, CEO of the company, said, “I am pleased to introduce our new name, Vkosno e Tochka”.
Baruyev indicated that 15 restaurants were opened today, in Moscow, and that 50 others restaurants will open their doors tomorrow, Monday.
The company plans to launch up to 200 branches of “Vkosno e Tochka” by the end of June, and expand the chain from 850 to 1,000 restaurants across Russia in the next 5 to 6 years.
Moreover, he said that many former McDonald’s franchisees in other Russian cities have expressed their desire to join the new company and to return to the brand as well.
The flagship restaurant of the “Vkusno i tochka” (“Delicious. Full Stop”) chain (successor to McDonald's) has opened in Moscow on Pushkin Square replete with a new logo and branding. pic.twitter.com/zbbGEpxbmF
— 🅰pocalypsis 🅰pocalypseos 🇷🇺 🇨🇳 🅉 (@apocalypseos) June 12, 2022
The company also plans to spend about $12.1 million in investments to develop the chain by the end of this year.
Not all items from the original menu will be available to visitors initially, since the company has been renamed in record time, and still faces some logical and packaging issues, Baruyev explained.
The company is also studying introducing new drinks to replace the traditional American Coca-Cola and Pepsi and is already looking to sign new contracts.
The CEO of the company confirmed that the new prices for the restaurant will remain unchanged, but will be adjusted in the near future.
The return of the Russian McDonald’s came today after 3 months of closure according to the “Sputnik” correspondent.
The American chain of McDonald’s restaurants announced the suspension of its services in Russia on March 14, due to the Russian war in Ukraine.