La Liga, one of the most admired football leagues in the world, announced on Monday the bringing of another unique fan engagement initiative, which will be about keeping technology and innovation at the forefront.
Recently, La Liga launched the ‘LaLigaQRChallenge’, which aims to overcome the void created by geographic boundaries and unfortunate challenges of the pandemic and provide fans an immersive experience by using QR scanning system/technology.
The tech-savvy engagement activity is planned at various physical and digital touch points. The QR Codes will be integrated alternately through different partnerships and initiatives executed by LaLiga in MENA for its fans and will span throughout the 2020-21 season.
Fans need to scan the QR code to register and enter a draw to win a grand prize of an all-inclusive trip for two to Spain with 2 tickets to watch their favorite football stars in action. Other prizes up for grabs would be official LaLiga jersey, merchandise and much more.
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Football isn't just a Game, It's a way of Life.[/caption]
QR codes will be found from today and through the next 3 months in all PUMA stores in Egypt, Orange´s platform HarefLaLiga, at ESLSCA University and its different activities in campus and with youth and in the Facebook page of the Embassy of Spain in Cairo, in the Youtube page of the Egyptian Youtuber Captain Goma, in a special program he will soon launch about LaLiga and in Filgoal social media channels.
Fans throughout Egypt would be on a quest to spot QR codes of 20 LaLiga clubs and the league itself, and everyone is invited to participate and win the trip to Spain and the other prizes.
The trip for the winners, whom will be announced in June, is expected to happen in 2021, but the COVID-19 situation will be monitor and safety of the winners will be prioritized to be able to enjoy the experience in Spain in accordance with health authorities’ regulations.
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Your pathway to playing professional football with the strongest, top teams in the world.[/caption]
The first QR is already accessible through the next link, or scanning the QR Code displayed in the image.
https://landings.laliga.com/ar-egy/qr-challenge/2368672816356795
Fans who collect a greater number of crests in the events detailed above, have greater chances to win prizes. While scanning QR codes will allow enthusiasts to win exciting prizes, scanning QR codes of ‘Your team’/LaLiga teams would share also match schedules, official digital assets, on-ground events and a whole lot of other details about the LaLiga clubs and its players.
“LaLiga is not only one of the best football leagues of the world but it is a culture. A culture which permeates clubs, players, regions and most importantly the fans, who are at the heart of it. To provide new and unique engagement options to fans we are constantly looking at innovative ways to connect with them," LaLiga said.
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“It’s not football .. It’s LaLiga”[/caption]
"With the introduction of ‘LaLigaQRChallenge’ we aim to bring the fans closer to their favourite clubs and players despite the prevailing sensitive situation. We want to create an everlasting bond with the leagues followers and what could be more exciting than to get a chance to watch their desired football stars live in action," LaLiga added.
About LaLiga
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga Smart Bank, responsible for the organization of these national professional football competitions.
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