Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Italy Fines Apple €10 Mln


Tue 01 Dec 2020 | 09:17 AM
Ahmed Yasser

The Italian antitrust authority announced on Monday that Apple will be fined 10 million euros, for “aggressive and misleading business practices regarding its iPhones. The company vacated its responsibility by saying that its phones are not covered by the warranty in the event of liquid damage, which deceived customers who were not provided with support when their phones were damaged by water or other liquids, according to the antitrust authority report.

Also, the report cited the promotional claims related to the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11pro and iPhone 11 pro Max models, according to Indias TOI website.

Meanwhile, this latest fine comes over two years after the Italian regulator fined Apple alongside Samsung for throttling older devices with software updates. Later, Apple revealed that it will pay a $113 million fines, following an investigation into the company’s practice of intentionally slowing old iPhones down, according to Washington Post.

US Arizona Attorney General Mark Brnovich explained that many consumers decided that the only way to get improved performance was to purchase a newer-model iPhone from Apple.

Brnovich added: “Big Tech companies must stop manipulating consumers and tell them the whole truth about their practices and products.” Meanwhile, the firm reported that it did so to preserve battery life amid widespread reports of iPhones unexpectedly turning off.

The company maintained that it wasn’t necessary for iPhone users to replace their sluggish phones, but state attorneys general Arizona found people saw no other choice, as Business Insider reported.

In 2017, the customers began noticing that their devices were slowing down after downloading new versions of Apple’s software. At that time, the firm did admit that the updates indeed slowed down the phones to prevent their aging batteries from causing the devices to randomly shut down.