Google Celebrates BTS ARMY 9th Birthday with Special Message

Google Search honoured the ninth anniversary of BTS ARMY — the name of the K-pop superstars’ massive fanbase — with purple balloons.

“BTS has such a positive energy, and we wanted to bring a bit of that to Search,” Elissa Wolf, Google’s lead delight features software engineer, said in a statement provided to Variety. “I’m a fan myself, so I was thrilled to be able to work on this project!”

Fans who search for “BTS” on Google Search can unlock a secret Easter egg and they can click on the purple heart icon that appears next to the BTS header on the upper left-hand side.

That will unleash a flurry of purple balloons that you can pop with a click or tap; clicking on the balloons with microphones will reveal special audio messages from the band members themselves.

https://twitter.com/btsaph130613/status/1545464169973022721

Meanwhile, Google Arts & Culture is celebrating ARMY in a unique collaboration with the boy band; “BTS x Street Galleries.” The partnership takes fans on a Street View tour of the cities and buildings that hold special memories for the members.

https://twitter.com/googlearts/status/1545437632007651340

In each of the 14 locations, fans can create their own Street Gallery with artworks curated by the band and exclusive photographs and creations by RM, Jin, SUGA, j-hope, V, Jimin and Jung Kook.

In 2013, BTS officially named their adoring fans ARMY — an acronym that stands for “Adorable Representative MC for Youth”.