Get to Know 2025 Google’s Most Searched Topics in Egypt & MENA

Rana Atef

Google has released its list of the most searched moments, personalities, and topics in 2025 across various Arab countries.

This year saw a huge increase in awareness of AI tools and models, continued enthusiasm for sports, and deep engagement with educational platforms and local drama productions.

At the forefront of this technological wave, Google Gemini topped the tech search lists everywhere, reflecting a strong interest in artificial intelligence, from general AI models to specialized creative tools like Nano Banana for photo editing and Veo for generating videos from text.

Football remains the king of searches in Egypt. The Club World Cup and Al-Ahly matches, particularly against teams like Palmeiras and Orlando Pirates, fueled massive fan excitement.

In news searches, regional stability, especially the Iranian-Israeli conflict, and local economic indicators, such as the price of gold, were key concerns.

The cultural scene was also vibrant, with the opening of the Grand Egyptian Museum and the success of new films like "Seeko Seeko" and "Al Ghawi," reflecting Egyptians’ strong connection to art and history.

United Arab Emirates

The UAE continues to shine as a global hub for diverse interests. Cricket led searches, with the Indian Premier League (IPL 2025) and the Asian Cup dominating sports attention.

Technology was a major focus, with Google Gemini topping searches, followed by tools like DeepSeek and ChatGPT, indicating widespread adoption of AI.

Entertainment also played a large role, with blockbuster films like Coolie and War 2 attracting considerable attention.

KSA

Digital transformation was the main theme in Saudi Arabia. Citizens increasingly relied on Google searches for navigating their digital lifestyles, with platforms like Qubool,

National Guard Registration and the National Center for Assessment topped the lists.

Entertainment remained important, with shows such as Shabab Al-Bomb 13 and the new drama Fahd the Hero remaining popular. Interest in future technologies and AI tools such as Google Gemini and Hailuo AI was also significant.

Palestine

Amid ongoing challenges and conflict, the focus was on education and resilience. Top searches included university portals (Al-Aqsa, Al-Azhar, Islamic University), high school exam results, and regional interest in Real Madrid matches.

Iraq

This year in Iraq, technology and sports dominated search trends. Matches of the national team against Jordan and Kuwait were among the most searched.

Popular figures included YouTuber Noor Stars, media personality Ramez Galal, and footballer Omar Marmoush.

Jordan

Education and public services were the main priorities, with searches focused on the Ajyal platform, Tawjihi exam results, and the Unified Admission Coordination Unit. Football remained popular, particularly the Iraqi-Jordanian matches.

Syria

Drama, AI, and football dominated discussions. Series such as Nasmat Ayloul, Salma, and Al-Batal were key topics. Sports interest continued with Real Madrid and Barcelona dominating searches.

Technologically, Google Gemini and other AI tools ranked among the most searched.

Morocco

Football always leads, including the Club World Cup and AFCON. Morocco also showed strong interest in AI tools such as BlackBox AI, Claude, and Manus.

Algeria

Similar to Morocco, attention was split between sports and entertainment. Matches involving the national team against Uganda and Niger were top trends, alongside drama series like Laila and international hits like Squid Game.