FIFA has intensified its early promotional campaign for the FIFA World Cup 2026 as part of a broader strategy aimed at maximizing economic returns and expanding global fan engagement ahead of the historic 48-team edition.
The governing body has launched limited-edition official merchandise collections and introduced premium hospitality packages that guarantee match access, premium seating, gourmet food and beverage services, and exclusive entry points. These initiatives reflect a clear commercial approach focused on boosting revenues through direct marketing and high-end matchday experiences.
In addition, FIFA announced the launch of the Original Trophy Tour by Coca-Cola, which will travel across the three host nations — Canada, Mexico, and United States — offering fans a rare opportunity to see football’s most iconic prize up close, while generating strong media and tourism momentum in host cities.
Meanwhile, FIFA officially unveiled the brand identity for the FIFA Women's World Cup 2027 in Rio de Janeiro under the slogan “GO EPIC™️.” Inspired by Brazilian culture and elements of the national flag, the emblem symbolizes ambition, creativity, and the growing global impact of women’s football.
Through these coordinated commercial and branding efforts, FIFA is reinforcing its dual objective: delivering world-class sporting spectacles while significantly enhancing the economic value and global market reach of its flagship tournaments.
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