Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Noheir Shawky’s Latest Collection Features Unique Touch


Wed 10 Jun 2020 | 02:15 AM
Pasant Elzaitony

Egyptian fashion designer Noheir Shawky presented a unique collection of designs filled with spirit, art, and creativity.

Shawky relied on vintage arts, hand embroidery, and hand-painted exquisite paintings to present her striking designs.

Shawky was inspired by the sea and its shades and presented a collection of jeans jackets, which is hot this season.

[caption id="attachment_131271" align="aligncenter" width="1280"]jeans jackets by Noheir Taken by Sama Eslam jeans jackets by Noheir Taken by Sama Eslam[/caption]

This distinguished collection featured a unique variety of classic and modern embroideries that were based on stones, beads, pearls, and bling.

The Alexandrian designer created on the back of every jacket a contemporary piece of art by combining the embroidery arts with the jeans.

[caption id="attachment_131266" align="aligncenter" width="540"]embroidery arts taken by Sama Eslam embroidery arts taken by Sama Eslam[/caption]

"Mum owned “Zeinab Kholousy”, a well-known wedding dress factory in Alexandria. I worked with her and then felt that this work doesn’t present anything new, especially since you are limited to two colors, the white, and the off-white,” the Alexandrian designer said.

She added: “I was always in love with colors, which made me contemplate career change while keeping the option of making wedding dresses available for some,".

[caption id="attachment_131264" align="aligncenter" width="768"]Cardigan in lovely colors taken by Sama Eslam Cardigan in lovely colors taken by Sama Eslam[/caption]

* The latest trends

She pointed out: "The idea of drawing on jeans and embroidery on, is something that I originally have a great experience, which reaches 20 years. I have a large crew working with me, especially, since the idea is the last trend abroad,”

[caption id="attachment_131267" align="aligncenter" width="540"]Drawing on jeans from Noheir's collection Drawing on jeans from Noheir's collection[/caption]

“I work with artists from the Faculty of Fine Arts for the portraits, as for the other drawings, I draw it." she continued.

* Wearing artwork

The designer explained the method of wearing art clothes, saying: “Artwear and embroidered designs need a basic top underneath, and it should be of the same color, to highlight the design and make it visually comfortable.”

[caption id="attachment_131401" align="aligncenter" width="742"]Colorful outfit from Noheir's collection Colorful outfit from Noheir's collection[/caption]

“In the case of the hijab-wearing women, keep the hijab plain.” she added.

* Cleaning artwear

As for the care and cleaning with the hand made parts, the designer directed that it should be hand-washed, without scrubbing or using a quick cleaner, and to rinse quickly.

[caption id="attachment_131402" align="aligncenter" width="1080"]Artwear by Noheir taken by Sama Eslam Artwear by Noheir taken by Sama Eslam[/caption]

It is worth mentioning that Shawky graduated from the La Mère de Dieu School, taught by nuns, where she learned commitment and mastering everything.

She chose to study law and obtained a Bachelor of Laws out of adoration for her father, who was a consultant at the State Council.

[caption id="attachment_131404" align="aligncenter" width="1080"]Artwear by Noheir taken by Sama Eslam Artwear by Noheir taken by Sama Eslam[/caption]

However, Shawky chose art, specifically fashion, to be her field of creativity. She presents a new collection once in a while.

Contributed by Yara Sameh

[caption id="attachment_131406" align="aligncenter" width="1080"]artwear by Noheir taken by Sama Eslam artwear by Noheir taken by Sama Eslam[/caption]

[caption id="attachment_131405" align="aligncenter" width="802"]artwear by Noheir taken by Sama Eslam artwear by Noheir taken by Sama Eslam[/caption]

[caption id="attachment_131399" align="aligncenter" width="768"]Hand made embroidery by Noheir taken by Sama Eslam Hand made embroidery by Noheir taken by Sama Eslam[/caption]

[caption id="attachment_131400" align="aligncenter" width="768"]jeans jacket by Noheir Shawky jeans jacket by Noheir Shawky[/caption]