Cadbury Dairy Milk has changed the recipe of its chocolate for the first time in 114 years to make it healthier.
The new bar will contain 30% less sugar than the original version with no added artificial sweeteners, which will be sold alongside the original.
In the space of just two years, 20 scientists, nutritionists and chocolate makers worked on the new formula.
It took them another year to work out how to mass-produce it.
In the new version, the sugar content has fallen from 56 g per 100 g in the original bar to 39g per 100g.
The calories are down 31 to 503 per 100 g, down by 6%.
That works out more expensive than the original versions, which come in packs of 45g and 110g for the same price.
That works more costly than the original versions, which come at the same price in 45 g and 110g packs.
Some of the sugar has been substituted with a type of fibre that has the same structure.
This allows them to maintain the texture — which is essential to the flavor of chocolate.
“There’s a growing trend for individuals who wish to control their sugar consumption and that is why we’ve been working tirelessly to develop a Cadbury Dairy Milk bar with 30% less sugar that still tastes good,” said Cadbury brand manager Katrina Davison.
Sugar in chocolate bar differs but milk chocolate is usually about 50%, white around 60%, and dark below 40% and as low as zero.
Noteworthy, Cadbury is a British multinational confectionery company owned by Mondelez International since 2010.
It is considered to be the second-largest confectionery brand in the world after Mars and works globally in over 50 countries.
In 2013, The Daily Telegraph named Cadbury among Britain’s most successful exports.