BLACKPINK Digitally Releases New Single "The Girls"

K-pop girl band BLACKPINK have digitally released their new single “The Girls” on YouTube and other music platforms.

"The Girls" is dropped as part of the soundtrack for their mobile game, "BLACKPINK The Game", which was officially released in May.

The track and its accompanying music video were first only available to people who played the game.

The visual features animated avatars resembling Rosé, Jisoo, Lisa, and Jennie performing the band’s real-life trademark group choreography.

“The Game” launched back in May, with “The Girls” expected to arrive soon after. The app’s team, however, announced in July that work still wasn’t finished on the animated visual, apologizing to fans on Twitter for the “endless and frustrating” wait.

“Our deep desire to present the highest quality of content flawlessly took longer than expected, and therefore our initial plan to release the M/V simultaneously with the game release was delayed significantly,” read their statement.