Beyoncé Makes History with Tiffany & Co. “About Love” Campaign

Grammy Award winner Beyoncé and her husband, rapper Jay-Z will appear in the upcoming Tiffany & Co's “About Love” campaign, which is set to arrive on September 2.

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In their first joint campaign, the couple posed in front of Jean-Michel Basquiat’s "Equals Pi" painting. The 1982 work, which resembles the signature Tiffany Blue, came from a private collection and has never been seen before in public.

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The "Single Ladies" singer also made history as the first Black woman and the fourth person to wear the iconic 128.54-carat Tiffany Diamond, one of the world’s largest yellow diamonds.

The iconic stone was previously worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Audrey Hepburn, and Lady Gaga, who wore it to the 2019 Academy Awards.

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The “About Love” campaign also includes a movie directed by Emmanuel Adjei, which features Beyoncé’s remake of the classic “Moon River” from the 1961 movie "Breakfast at Tiffany", filmed by JAY-Z on a Super 8 camera at the Orum House in Los Angeles.

The movie is set to arrive on September 15.

“Love is the diamond that the jewelry and art decorate,” the couple said in a statement.

As part of the partnership, the luxury brand pledged to donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).

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The power couple is the new face of Tiffany & Co. They will work as ambassadors for the brand, along with "The Queen’s Gambit" actress Anya Taylor-Joy, and Olympic skier and model Eileen Gu, who recently became a spokesperson for Victoria’s Secret.