Apple iPhone 12 lineup in 2020 was positively received overall and registered strong sales. But the company might have been disappointed with the iPhone 12 mini sales.
The new report from Consumer Intelligence Research Partners (CIRP),which released on Wednesday, showed that the iPhone 12 models accounted for 76% of new iPhone sales during the October through November period following their releases.
Meanwhile, iPhone 12 mini 5.4-inch device only garnered 6% of total iPhone sales during October and November. Analyst Mike Levin suggested that this is because the iPhone XR is priced at $499 and the iPhone 11 is priced at $599, both of which could be more enticing for certain buyers.
On other hand, Apple has kept its iPhone list as small as possible. Where 2020 saw a different approach with five different models pushed out to consumers. Given the huge push on the iPhone SE earlier in the year that emphasised both it’s power and it’s diminutive size, selling the iPhone 12 Mini on the same promise but at nearly twice the price was never going to be easy.
In contrast, iPhone 11 lineup in 2019 achieved 69% of sales. This means that the iPhone 12 lineup was more successful, but year-over-year comparisons are challenging because Apple launched the iPhone 12 in two separate waves.
Noteworthy, Apple launched the iPhone 12 lineup during a virtual event on October 2020. The new iPhone 12 and iPhone 12 Mini, came in five colors, have a new squared-off design, and are 5G-enabled.