Apple to Update Rules Against Facebook in 2021

Apple announced on Friday that it will launch an update at the beginning of 2021, that would be an inconvenience to the Facebook network and the producers of advertising applications.

According to AFP, the ATT ''App Tracking Transparency'' feature will force mobile apps to request user permission to track them. This tracking allows networks and applications to sell advertising space to advertisers targeting users.

Meanwhile, Apple privacy chief Jane Horvath explained, that the firm intends to support online ads but without unfettered data collection. In addition, a split with Facebook which had expressed concerns about the new policy. Horvath added: "Facebook and others have a very different approach to targeting."

Also, Horvath explained that delaying the launch of this feature until early 2021 “provides developers with some time to adapt their systems.

On the other hand, Facebook protested last August about these rules, which would limit the capabilities available to it and other application developers to target iPhone users with ads. As well, Facebook predicted that “revenues will decline by more than 50% if the possibility of users personal targeting on mobile devices is eliminated.

Later, Apple revealed last week that it will pay a $113 million fine, following an investigation into the company’s practice of intentionally slowing old iPhones down, according to the Washington Post.

Arizona Attorney General Mark Brnovich explained that many consumers decided that the only way to get improved performance was to purchase a newer-model iPhone from Apple. Brnovich added: “Big Tech companies must stop manipulating consumers and tell them the whole truth about their practices and products.”