Apple intends to launch new artificial intelligence features for iPhone users in China, starting next May, in a strategic move to strengthen its presence in the Chinese market..
After a study that included companies such as Tencent, ByteDance and Baidu, Apple chose to cooperate with Alibaba to provide artificial intelligence features in China. This cooperation aims to adapt these features to suit the needs of local users.
Apple faced technical challenges and privacy issues with Baidu during its previous attempt to launch artificial intelligence features in China. These challenges included difficulties in understanding commands and responding accurately, in addition to disagreements over privacy policies and data retention.
China is Apple’s third-largest market, making it vital for the iPhone to stay competitive there. This collaboration comes at a time when Apple is facing stiff competition from local companies like Huawei and Xiaomi, especially after iPhone sales in China declined in 2024.
This collaboration between Apple and Alibaba demonstrates Apple’s commitment to providing personalized experiences for users in different markets, taking into account technical and cultural challenges.
This collaboration is expected to boost iPhone sales in China and regain lost market share.
Meantime, apple has confirmed launch date of its new iPhone SE 4, in less than a week. Cook posted on X," Get ready to meet the newest member of the family."