صدى البلد البلد سبورت قناة صدى البلد صدى البلد جامعات صدى البلد عقارات
Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Apple Restricts AI Features in EU over Regulatory Concerns


Sat 22 Jun 2024 | 05:21 PM
Israa Farhan

Apple has decided to restrict several new technologies for millions of consumers in the European Union, citing concerns over the bloc's regulatory efforts to rein in Big Tech companies.

On Friday, the company revealed that features such as Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing will not be available to EU users this year.

Apple attributes this decision to the Digital Markets Act (DMA), which it claims forces the company to compromise the security of its products and services.

Apple is concerned that the interoperability requirements of the Digital Markets Act may compromise the safety of its products in ways that threaten user privacy and data security.

Under the DMA, Apple is expected to receive an official warning from EU regulators for preventing apps from directing users to cheaper subscription deals online.

Earlier this year, Apple was fined €1.8 billion ($1.9 billion) by Brussels regulators for this practice.

The Digital Markets Act imposes a comprehensive set of rules on major tech platforms. It prohibits tech services from favoring their own offerings over those of competitors, merging personal data across different services, and using data collected from third-party vendors to compete against them.

Additionally, it mandates that users be allowed to download apps from competing platforms.

Apple Intelligence, one of the company's latest innovations introduced at its Worldwide Developers Conference, will also be affected. 

This technology is designed to summarize text, generate original images, and retrieve the most relevant data when needed. 

The updates include a revamped version of Siri, Apple's once-pioneering digital assistant.