Apple announced Today that is developing its own search engine technology, where the firm has begun to show its own search results and link directly to websites when users type queries from its home screen.
The web search capability marks an important advance in Apple’s in-house development and could form the foundation of a fuller attack on Google, according to the Tech News.
Moreover, a report by Coywolf states that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search bypasses Google Search to show search results.
According to reports, Google has been paying Apple for several years to remain the default search engine on Safari for iOS, iPadOS, and macOS. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. This is unless users manually change the default search engine preferences.
However, the deal is anti-competitive in nature, as per the UK Competition and Markets Authority and gives rise to regulatory concerns. As per the report, the regulators may force Apple to remove Google as the default search engine and have users choose which search engine they want to use when they first launch Safari.
Noteworthy, Apple search engine will likely function as a highly personalized data hub. It will be similar to Google Assistant on Android, but different, it won’t have ads, will be completely private and have significantly deeper integrations with the OS.