Angelina Jolie’s new apparel brand, Atelier Jolie, is teaming up with French luxury fashion house Chloé to launch a womenswear capsule collection.
In a statement on Monday, Chloé announced that the ready-to-wear collection would be “an exercise in modern femininity” that would “celebrate authentic women-to-women connections.”
The capsule will be co-designed by the Hollywood star and Chloé’s creative director Gabriela Hearst — who is soon to depart the brand.
The collection honors “both brands’ respective commitments to improving social and environmental sustainability with greater transparency and accountability.”
The company added the line will include a higher percentage of low-impact materials drawing on Chloé’s network than any other from the French brand. With fluid silhouettes and tactile details, the brand said the collection would focus on eveningwear pieces and be inspired by those in Jolie’s wardrobe.
The collection will include pieces that highlight artisans from a Fair Trade enterprise and also spotlight female-led companies. In addition, many looks will be made using deadstock materials.
“From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it,” Hearst said in the statement.
“It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”
“Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp.,” Jolie added.
“It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
The French luxury fashion house is the first collaborator for Jolie’s new brand.
The acclaimed actress launched Atelier Jolie as a collaborative brand in May, which she said would facilitate working with tailors, pattern-makers, and artisans globally; only use leftover vintage material and deadstock; and spotlight everyone involved in the process.
Additional details will be revealed at a later date.
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