UNESCO Director-General: we will see history of Egyptian civilization today

UNESCO Director-General Urey Azoulay, who is currently visiting Egypt to attend the royal mummy parade, said that this event is not just moving a group of mummies but “we will see the history of Egyptian civilization."

On the other hand, The "Agence France Presse" highlighted Egypt's readiness today, Saturday to transfer the mummies of 22 kings and queens from the Egyptian Museum to the National Museum of Egyptian Civilization, saying that the royal parade, which will roam the streets of Cairo, will include the most powerful ancient Queen Hatshepsut.

Noteworthy, The Ministry of Tourism and Antiquities, represented in the Egyptian General Authority for Tourism Promotion, launched a major advertising campaign to promote the procession of royal mummies on Arab and international social media platforms, especially in the main markets exporting tourism to Egypt.

This comes in the light of the propaganda plan approved by the “Tourism Promotion Experts” committee formed by the Minister of Tourism and Antiquities, and headed by the chairman of the board of directors of the Authority.

For his part, Eng. Ahmed Youssef, chairman of the board of directors of the Authority, indicated that this propaganda campaign includes translating all promotional materials and films of the event into 14 different languages, to be published on the official pages of the Ministry and the Authority and in the Arab and international markets.

This propaganda campaign also included allocating advertising space on various social media sites to promote this event in a number of important tourist markets in Saudi Arabia, the United Arab Emirates, Belarus, Ukraine, England, Japan, the United States of America. , Italy, France and Germany.

Moreover, a number of international and Arab television channels will broadcast this event live, in addition to the live streaming of it on the authority’s official YouTube channel “ Experience Egypt”