Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Telegram to Reveal its Ads Platform Next Year

Thu 24 Dec 2020 | 12:44 PM
Ahmed Yasser

The co-founder Pavel Durov in Telegram announced on Wednesday plans to start earning revenue in 2021 through premium features and an ad platform.The Telegram ads platform will be user-friendly, respects privacy, and allows them to make up for the costs of servers and traffic. It's important to note that no ads will be displayed in either personal or group chats.

What may be monetized are the public one-to-many channels, some of which have millions of subscribers. Meanwhile, the company claims that if it starts earning revenue, it will share benefits with the community. For instance, channel owners will receive free traffic in proportion to their size.

In contrast, some analysts were hoping that the firm would be able to monetize the platform through its blockchain token project. But after several delays and regulatory troubles, Telegram reported on May that it had decided to abandon the project.

According to news reportes , Telegram raised for this project $1.7 billion from investors in 2018. It had planned to distribute its token, called grams, after developing the blockchain software. Telegram offered to return $1.2 billion to investors earlier this year.