LaLiga Season Kicks Off 2020/21 with Giant Replica of Official Ball in Cairo

LaLiga is celebrating the start of the 2020-21 season in a very special way in (Egypt). For the next 12 hours,fans of the Spanish competition can visit a giant replica of the official PUMA ball with which the most exciting football matches in the world are played.

Laliga Ball

The replica of the Spanish League's ball can be found at (Cairo Festival City Mall) in Cairo, today, Wednesday, September 9, between 10AM hours and 10PM hours in the open promenade of the mall.

The two official balls include"Adrenaline", the special-edition yellow ball that which will be used for the standout matches of the season like ElClásico, between Real Madrid and FC Barcelona, or the famous Derbies of Spain. The other ball,"Accelerate",will be used during the rest of the LaLiga Santander and LaLiga SmartBank matches.

The giant ball hosted in Cairo is made of Pórex and has a diameter of 3.5 metres.

This activation aims to bring the Spanish League closer to international fans and continue to bring the passion for football to a key territory for the Spanish league where, for 3 years, it has had a delegate in the country, Juan Fuentes to promote its work.

“We are sure that we will see great moments with this ball during Laliga's 20/21 season and this giant replica reflects the relevance of the country for us. We want to be close to our fans and offer them a unique experience, on and off the pitch”, said Juan Fuentes, LaLiga delegate to Egypt.

“PUMA is thrilled to have our 'Adrenaline' and 'Accelerate' ball senter the homes of all football fans thanks to the Spanish League. Knowing that football culture runs deep in Egypt, we wanted to share our excitement and passion with the fans by creating these giant ball replicas to celebrate the kick-off of the new season” comments Abdelhamid Oraibi, Head of Marketing PUMA Middle East.

Spanish football fans in Egypt can take photos next to the spectacular giant PUMA ball and, in addition, through a QR code, will be able to participate in the new season's unboxing campaign, downloading LaLiga filters on Instagram and taking part in LaLiga challenges on Tik Tok. By doing so, they will automatically win the official bracelet of the Spanish League.

The ball final destination will be LaLiga Business School partners in Egypt, ESLSCA, where hundreds of students and future sport management students will be able to spot the ball and the campaign will be still active.