A brand-new poster for Beetlejuice 2 has arrived, announcing the sequel's official title. The movie is a follow-up to Tim Burton's 1988 horror-comedy "Beetlejuice", starring Michael Keaton as the titular ghoulish bio-exorcist Betelgeuse, who was hired to scare away a family of humans who had moved into a haunted house.
The sequel re-teams Keaton and Burton with Keaton's co-stars Winona Ryder and Catherine O'Hara, alongside a new cast that includes Jenna Ortega, Willem Dafoe, Monica Bellucci, and Justin Theroux.
The poster shows a pair of pale hands with blackened nails gripping a strip of paper with a long number, the fingers isolating the numbers that showcase the movie's release date. The poster also unveils the movie's official title, which will be "Beetlejuice Beetlejuice".
The long number on the new poster is more than just a way to establish the release date. It's a reference to one of the final scenes of the original Beetlejuice, in which Betelgeuse is in the Netherworld waiting room, waiting for his number to be called.
When he checks his number - which is 9,998,383,750,000 - and realizes that they have only just called number 3 takes matters into his own hands and uses trickery to switch numbers with a nearby witch doctor.
The title revealed on the poster is likewise a reference to the original movie. Betelgeuse appears when a summoner speaks his name three times, similar to the classic urban legend Bloody Mary.
In addition to hinting at a possible third movie, the title cleverly emphasizes the resurrection of the title character and the franchise by continuing a tradition and honoring the method of the title character's invocation.
These key references to Beetlejuice lore seem to showcase how invested Beetlejuice 2 will be in expanding the universe of the original movie and even though so many years have passed, the poster nods that every detail of the story will remain important to the sequel.
Warner Bros. is set to release “Beetlejuice 2” in theaters on September 6.
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