Dr. Khaled El-Anany, Minister of Tourism and Antiquities received on Wednesday the final version of the media strategy to promote Egyptian Tourism, prepared by Candian-English Alliance.
This comes in preparation for a 3-year tourism promotion campaign abroad.
The preparation of this strategy took about 6 months, during which the alliance officials and teams made an in-depth study of the Egyptian tourism market and the main markets exporting tourism to Egypt, as well as competing markets.
The alliance also analyzed more than 80 million online publications on social media about the content of tourism and travel around the world, in addition to preparing questionnaire forms that were distributed among more than 12,000 tourists from 12 different countries around the world, who visited Egypt during the last three years or those who intend to visit it during the next three years.
The questionnaire included information to measure the level of tourists' satisfaction, their recommendations, and suggestions about the Egyptian tourist destination, as well as the weak points that must be addressed and improved.
The strategy preparation phase included holding meetings with more than 50 government officials in Egypt, the Egyptian Federation of Tourist Chambers, a number of major investors and tourism experts, as well as university professors, in addition to a galaxy of experts and international tourism officials from outside Egypt.
This strategy is a clear and new approach that includes the vision, and priorities of promotion within a framework of a clear interim plan, which will contribute to setting the necessary mechanisms on the basis of which the strategy will be implemented on the ground to promote the Egyptian tourist destination and its various products in the targeted tourist markets during the next three years in light of recent changes in these markets.
Contributed by Nada Mustafa
Follow the latest news on Google News
